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Executional Frameworks for Advertising
Marketers design their ads to influence the attitudes of their viewers. These messages are produced to transmit through a variety of outlets available in media advertising. To determine the...
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Trade Show Promotions
The biggest advantage of a trade show promotion is that it can build an organization’s business with potential industry buyers and suppliers in a short time. Abrams and Bozdech (2006) suggest that not...
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Brand Marketing Promotion Campaigns
Brand Marketing promotions are considered one of the most valid tools for a company in the modern world, especially during times of hardship. Diamond (2011) suggests that retailers in today’s society...
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Consumer Promotions
Marketers today try to comprehend the psychology of consumers and focus much of their research on consumer behavior. This helps them understand the following components: (a) how actions shape an...
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Customer Relationship Management
Customer Relationship Management (CRM) is a strategic approach that marketers implement to manage customer interactions in an organized fashion. Buttle and Maklan (2009) describe CRM as a disciplined...
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Message Themes
A marketer’s goal is to get a powerful message out to their target audience. Kennedy (2011) suggests the best ads are built with the most persuasive, compelling, intriguing, fascinating message...
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Advertising and Research (Part 1)
Introduction An advertising campaign’s function is to provide information about a brand in a memorable and entertaining fashion. To achieve the most effective response, marketers focus their strategic...
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Advertising Research (Conclusion)
Direct Response Marketing and Setting Objectives To set marketing objectives, advertisers must identify the most efficient means to communicate their message and incorporate the best research methods...
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Public Relations
A marketer’s job is to dream up different ways to interrupt people so that prospects will focus their attention on the one-way message they deliver. A publicist’s job, on the other hand, is to manage...
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Online Marketing
Viral marketing is a very effective strategy in which advertisers spread their message digitally from one person to another. This strategy counts on individuals to get excited about something and...
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Breaching Communication Barriers Independence Day Sweepstakes!
The feedback on Breaching Communication Barriers is starting to come in: “Wonderful!” “I really enjoyed this!” “Entertaining and easy to understand!” Just click the graphic below to submit your email...
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Giveaway of Thanks Sweepstakes!
Thanks to everyone that’s been participating in our first Giving of Thanks Audiobook Collection Giveaway! We appreciate your helping us celebrate this season of gratitude and appreciation. To...
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How A Firm’s Brand and Image Helps Consumers
This week we return after having taken time away for relaxation, reflection, study, and rejuvenation. We begin the week by taking a closer look at the concept of “image,” how a brand name or corporate...
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How Brand and Image Play a Role in Strategic Marketing
On Monday we assessed the significance of developing an image that helps build consumer trust. Today we will dive a little deeper to help understand why. In his book, Brand against the Machine, John...
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Determining A Brand’s Message
Today we continue our examination of the role a company’s image plays and how to determine a brand’s message in the development of their marketing campaigns. To market a product or a company...
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Delineate the Method
Last week we examined the role Image plays in the development of a firm’s marketing strategies and we revealed the first three strategic practices strategist, Dr. Meggin McIntosh recommends in the...
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The Viral Effect
On Monday we began our discussion on marketing strategies online, today we continue this examination by looking more closely at the how the Web has transformed the way people interact with each other....
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Viral Marketing Campaigns
Our focus of discussion this week has been on marketing strategies online and how more and more companies have achieved successful outcomes when their consumers spread the word about their brand and...
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